Your browser version is outdated. We recommend that you update your browser to the latest version.

ENGpm Cannabis Consultancy 

'Engineered pot management' is being successful by design ... not luck.

CannaMedTech, CBDneutraceuticals, CannaPreneurs, Cannabis Investors and Craft Cannabis Growers

The scope of our consultancy is geared towards listening and developing Cannabis Business Models for Cannabis Wellness Centers, CBD Nutraceutical Product Development, Cannabis Medical iOS Med Tech solutions for Physician Professional Corporations, along with investor advisement services, on a fee for service basis. 

ENGpm provides 360° cannabis sector analysis & implementation programs crafted for professional cannabis entrants and Cannapreneuer’s throughout North America.

- ENGpm has a group of highly trained cannabis team of Associated Consultants that include; health care professionals, cannabis culture experts, financial planners, market implementation specialists, technology and several US based co-partner consultants, who are very well known in the USA cannabis industry. 

We will work closely with you to understand your goals and cannabis vision, research your markets and competitors, and develop your business plan. Although most clients hire us to write a business plan they often find that the process they go through developing a plan is ultimately more valuable than the documents themselves.

ENGpm’s Business Plan Development Process



Our business planning process is intense, thorough, and highly collaborative. Access and timing are essential to the key drivers of your organization is essential.  We use ‘Skype for Business’ to drive down costs and to communicate daily, or as required, to ensure we get it your business plans correct.

During our business planning process, we will help you and your team refine your business model, identify your most profitable customers, fine-tune your marketing plan, and improve your sales projections. We provide an objective view, so your final business plan makes a statement that is based on reality, yet exudes confidence.

Our Cannabis Consultancy will deliver a business plan that meets and exceeds the Business Development Bank of Canada Protocols.  The reality … this painful ‘BDB’ business plan process, oftentimes is overwhelming and lacks the visual appeal and simplicity of graphics to get your message across. Along with the BDB business plan elements we also will deliver the graphics that are oftentimes seen in ‘LivePlan’ presentations.

  • We work closely with you and your team to understand your goals and vision, and then develop your entire business plan, from “elevator pitch” to “exit strategy.”
  • We don’t start with a “canned” business plan format — each plan is individually crafted to meet the unique requirements of each client.
  • Unlike many of our competitors, we expect — even demand — several iterations. We understand that the first version is rarely perfect. If you are not happy with our work, we aren’t either.
  • We don’t just “write a business plan.” We question assumptions, perform independent research on the market and competition, determine business feasibility, and explore and propose alternative ways to market your product or service. We are consultants, deep researchers, not just writers.
  • If you need to raise capital, we’ll evaluate your business plan from the viewpoint of a prospective investor or partner. Our experience allows us to quickly spot problems and fix them long before you meet with your first investor.
  • We provide you with a small team of experienced business consultants who understand and care about your business.
  • Contact Us Now to set up a free initial consultation!


What’s included in ENGpm’s Business / Project Services Package:

Our writing style is clear, direct, and simple. A complete strategic business plan includes the following components:

  • Industry Overview — a general introduction to the industry: SOAP/P Analysis
  • Market Opportunity — a discussion of how large the business opportunity is in terms of revenue, number of customers, number of sub-markets, growth trends, etc.
  • Customers — who are they, where are they, how many are there, etc.?
  • Competition — understand the competitive landscape in as much detail as possible. If there are no direct competitors now, then who are your indirect competitors?
  • Products & Services — What products and services will the business supply to customers?
  • A description of the Business Model, including all major revenue streams. How will the business make money?
  • Marketing & Sales Plan — how will you attract and retain customers, deliver your product/service to them, and earn their loyalty? How will you position your products and services relative to competitors?
  • Operations — how will you get things done on a daily basis? This includes everything from research through production on to sales and billing.
  • Management & Staff — probably the single most important factor in any effective business plan. Describe the management team in terms of experience, talents, connections, etc. What additional resources will you need to make the business succeed?
  • Investment Opportunity and Exit Strategy for Investors — what will investors get for their money or their time? When and how will they be compensated?
  • Financial Projections — includes monthly cash flow projections (with all revenue sources and expenses included), pro-forma financial statements, marketing and sales costs, taxes, office space, development costs, etc. We also provide clear and detailed explanations of the assumptions behind the financial projections.
  • SWOT (Strengths / Weaknesses / Opportunities / Threats) Analysis
  • Supplementary Materials — patents, trademarks, trade agreements, letters of reference, etc.

A professional business plan ties all of the above together into a self-consistent document that serves as a road-map for your business.

Business Plan Types

As professional business plan cannabis consultants, we see a wide variety of business plan formats. The three most common business plan types are bank financing, internal planning, or investor financing. They are listed here, roughly in order of decreasing detail and complexity.

Investor Financing

Many businesses are simply not good candidates for bank financing. Generally most start-ups and early stage businesses that involve new technology, innovative business services, practices, products or concepts will be unable to obtain bank financing. Most Cannabis biotech businesses, green or sustainable businesses fall in this category.

These types of business usually seek to obtain equity financing, typically from angel investors or venture capital firms. Most angel investors are successful entrepreneurs or business executives who have many places to put their money. If they see a flawed business plan (sloppy, inconsistent, or poorly conceived) they will walk away. Angel investors and venture capitalists expect and demand the highest quality, often following a due diligence process. That usually means a proven or innovative business model; detailed, accurate market research; scenario analysis; well-documented financial projections, as well as extensive supplementary materials (charts, graphs, sample materials, letters of intent, sample contracts, patent or trademark documentation, etc.)

Internal Planning: Market Access and Penetration Strategies

This type of plan applies to any business, independent of growth stage or industry vertical. Since the whole purpose is to guide internal planning, the formatting and packaging is less important than it would be for a plan designed to raise debt or equity capital. In some cases, the financial projections, supplementary materials, and other documents (such as a PowerPoint presentation) are either not needed or are only needed in a simpler form. However, the most important variable for this business plan type is the underlying complexity and novelty of the business. A complicated or unusual business will usually require a more in-depth business plan.

For established businesses with annual revenues above a few million dollars, there are special considerations. Multiple stakeholders, such as a larger management team, a Board of Directors, Advisory Board, outside investors, department heads, remote office managers and directors, supply chain vendors, and others need to be involved with the business planning process. Larger businesses also often have multiple revenue streams from different products and services, serve multiple markets across geographic boundaries, and have more complex requirements for technology applications and services. All of these factors must be considered carefully during the business planning process.

Bank Financing

Banks like stable, consistently growing businesses with proven business models and lots of collateral (equipment, land, buildings). This allows them to focus on historical performance, hard assets, and cash flow rather than market projections and future potential. This type of business plan usually requires a modest level of detail in the financial projections, market opportunity analysis, and competitor analysis. Many established businesses fall into this category, especially “bricks and mortar” businesses. Generally, any business seeking a  loan, a working capital credit line, or a non-standard loan fits into this category. Note that although some banks will lend money start-up businesses, they usually focus on tried and true business categories where industry data is plentiful (such as Licenced Cannabis Producers, Recreational Sales, Cannabis Dispensaries, and Cannabis Professional Wellness Centres etc.)

Business Plan Pricing

Despite the rumors, business planning is rarely easy. Especially if this is your first time. Be sure to avoid these common mistakes when creating a business plan.

We do not offer any fixed price packages and we generally avoid templates. Before we can estimate the fee for completing your business plan, we need to understand your individual situation. This generally requires a brief conversation about your project goals, timetable, budget, scope, and other issues.

Factors That Affect Pricing

  • Scale — How big do you expect the business to be in five years?
  • Speed — How fast do you plan to grow?
  • Competition — How tough is the competition?
  • Industry Stage — Is the industry growing, flat, or shrinking?
  • Market share — How much market share do you reasonably expect to attain?
  • Revenue Streams — Which and how many revenue streams?
  • Business Model — Is this a proven business model, or something completely new?
  • Financing Sources — Do you plan to raise multiple rounds of funding, from multiple sources, or just one round from one source?
  • Financing Scale — Do you plan to raise hundreds of thousands of dollars, hundreds of millions, or something in between?
  • Stakeholders — How many, and which, stakeholders will be involved?
  • Regulations — Is the industry relatively unconstrained, strictly regulated, or somewhere in between?
  • Stage of Business — Is this a start-up business, a spinoff from a large corporation, a merger, or a continuation of an existing business?
  • Data — How much data is available (and how much have you collected) on the industry, your competition, and market trends?

Relatively simple, straightforward business planning projects (such as a cannabis recreational outlet or a cannabis product launch solutions)can be as little as $5,000 (USD), whereas more complicated projects can easily exceed $20,000 (USD). Although we are far from being the most expensive, we are also rarely the least expensive.

Everyone, Every Business Needs a Plan

A Sound Business Plan Can Help You Fulfill Your Dreams

Everyone in the world knows that the ENGpm Cannabis Consultancy is the most informed sector consultancy if you want a consulting firm to help you develop your Cannabis Sector business in North America.

But if you decide to go it alone, here are a few links that can help you:

Australia: Business Template & Guide (Gov.):  Download Copy

Canada: Business Development Bank (Gov):  Business Plan Template

USA: US Small Business Administration (Gov.): Build Your Business Plan

Our Associate Consultant Network … Please connect with us on LinkedIn

Medical Cannabis Consulting Associates:

Ekaterina (Medical Professional Liaison: Alberta)

Laurie (Cannabis Production Quality Assurance: Illinois)

Bunni (Cannabis Medical / Sales Personnel Recruitment Texas)

Adam (California)

Business Planning Consulting Associates:

Angus (Cannabis Business Planning / Financials: Alberta

Andrew (Cannabis Business Planning / Retail Logistics / Location Development: Canada)

RJ (Cannabis Medical & Dental Practice Cannabis Wellness Development: Alberta & Ontario)

Cannabis Sector Recruitment Consulting Associates:

Jessi (Oregon)

Rebecca (Alberta

Market Research & Analysis Consulting Associates:

Debra (Cannabis Culture Expert)

Sally (Colorado)

Joanne (Nevada)

Kristen (California)

Corria (British Columbia)

Cannabis Mobile Technology Solutions Consulting Associates:

Faraz (Mobile Apps)

Denise (Websites)